Food Coach App

The Challenge:

How can a food coach help people set and achieve their goals and avoid foods that are potential health issues? Detail a digital service that provides individual assistance for users. Consider how it might connect with their identity and supplement other existing services they use and interactions throughout their day. Also, how could an online community possibly be leveraged and successfully monetized?

My Analysis and Primary Considerations:

Considering the current situation with the pandemic, it has been a lot more challenging for people to stay committed and keep up with a healthy lifestyle, even though a higher percentage of people spend a lot more time in their homes now. This is where food coaches and nutritionists come in, they have been around for a long time and they work really hard to make sure their clients are successful with their goals. There is a missing piece to this puzzle though and I came up with a product that will fill in some of the gap.

Food Mentor is a website and a mobile app that will not only make the food coach’s job easier but also keep their clients on track to their health goals. It will help a food coach learn and better understand their clients so they can provide very personalized services.

Below is a very high level view of the components within Food Mentor.

The Home page is the main view that a user will see when they navigate to the Food Mentor website. This page will have all the information relating to the whats, hows, and whys. Having these information in the home page is going to be important because potential customers will have many questions first before they want to try a service.

After reading through all the information in the home page, a potential customer can go to the Get Started page to see how they can get started with the service. The Get Started page will have a list of questions that should ask information pertaining to the customer’s health and their goals. This should include their current weight, medications, allergies, dietary restrictions, food preferences, and a summary of their personal health goal. Having these questions answered will help the food coach set up a high level plan that he/she can walk the customer through during the free consultation.

Below is an example of a potential customer journey.

A very important thing to consider here is a potential customer would want to have a free consultation with the food coach so they can have a better idea on whether this service will help them be committed to achieving their goals. A free consultation can just be a 15-30 minute call with the food coach.

When a customer decides to continue with the service, this is where the product can be monetized. A customer will pay either a monthly or annual amount to get access to the full service (both as a website and mobile app) which includes a goal tracker dashboard, personalized meal plans, food and fitness trackers, one-on-one sessions, and other individualized resources.

Below is an initial sketch on how the dashboard in customer portal will look like:

The main hub is the dashboard page which will have a high level view on the customer’s progress, their current plan, their daily macro goals, and their daily fitness tracker.

The information from the macros and fitness tracker in this page will come from the food log that the customer will fill out daily. The food log will keep track of the meals they eat everyday and this information will also be visible to the food coach so they can better understand where their client is progressing better and where they are struggling. The food coach can make necessary adjustments or solutions based on the information from the food log.

The main component that makes Food Mentor unique and interesting is the Meal Plan page. Below are my initial sketches for the page and a user journey:

When the user clicks on the meal link, they will be navigated to a recipe page they can follow when they cook or prepare the meal. A nutritional info will also be shown in the page so the user can see how each meal will affect their daily macros.

The food coach will create weekly meal plans for their client. Each week will have 5 different meals and each meal should have at least 2-3 other options for the client to choose from. What will really help the client to stay on track with their daily macros and progress is the Shop feature. When the user clicks the shop icon, the ingredients in the meal recipe will be available to order within the app so they can just sit and wait for the ingredients to be delivered to their home. The user will be able to make the exact meal from their meal plan. The meal plans are going to be available for the user to view any time so they can order their ingredients and be on track with their weekly meal plans.

Below is a link to my high-fidelity mockup of how the meal plan page will look like in both desktop and mobile:

Desktop and Mobile Mockup

An Add button underneath the shop button was added so when the user clicks it, the nutritional info will automatically be added into their daily macros.

Other Recommendations:

  • When a customer decides to pay for the service, data captured initially from the Get Started page can be used to match recipes from a database so the food coach does not have to manually choose recipes for the meal plans. This will automatically personalize meal plans based on any dietary restrictions, food allergens etc.
  • The shopping feature can be developed using API from Google or Amazon shopping.
  • A Google Maps API can also be used to include a feature in the app where a user can search for restaurants and gym locations around their area.
  • Regularly scheduled one-on-one sessions between the food coach and their client so each parties will be on track.


Time Duration for this project: 5.5 hours




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